Willow’s World

Tik-Tok has been all the rage in the past 2 years. I resisted downloading the app at first because I feared I would be sucked into a deep dark hole of Tik-Tok addiction, especially during the early days of the pandemic. After lengthy soul-searching, I have come to the conclusion that I simply prefer long-form content. Instead of Tik-Tok, I spend a lot of my time on the internet immersed in the world of Youtube. Today I present to you my guide to the platform. 

Fashion Commentary 

If I am in the mood to watch half-hour-long videos of people critiquing the latest haute couture runway shows and red carpet looks, analyzing trends, and more I can always count on these channels to deliver.

• Haute Le Mode is my favorite channel to watch for reviews about runway shows and celebrity fashion. If you want to feel like you are “in the know” about all things fashion, this is the channel I recommend. The brutally honest reviews are also highly entertaining. 

• Mina Le is the channel I always turn to for reviews of the costuming in the newest TV shows and movies. Oftentimes costuming in Hollywood gets pushed to the wayside, Mina’s channel perfectly highlights all the work that gets put into creating costumes that enhance world-building and character development. 

• ModernGurlz provides really insightful opinions about trends, the evolution of fashion in film & TV, and iconic fashion moments throughout history. 
• MAIAZINE is a relatively new channel, run by a super cool 18-year-old named Maia who had recently revived this channel. I first found it through a video interviewing FIT (Fashion Institute of Technology) students about their outfits. She has tons of other cool content though, and her editing is fantastic!

Fashion Girlies 

When I was trying to put a label on this category, I struggled. Obviously, fashion Youtube channels are not exclusive to just women, but I find that the majority of channels devoted to personal style and fashion are run by women. Unlike the previous category, these channels deal more with individual fashion. From styling guides, to come thrift with me videos and hauls, these channels have a much more “big sister giving you fashion advice” kind of vibe. 

• Alexa Sunshine83, like the handle might suggest, is a beaming ray of sunshine and a youtube veteran. Alexa has a really strong focus on second-hand fashion, so her channel is amazing for all types of content about thrifting, how to style thrifted pieces, and  (my personal favorite) thrift store mystery box videos. 

• Kaiti Yoo a recently graduated Brown student blew up on the fashion Youtube scene about 2 years ago during the pandemic with her “What different college majors would wear if they had proper sleep & decent fashion sense” video. These types of videos have become a hallmark on her channel as well as styling videos as responses to common complaints in fashion such as “it is impossible to dress warm & cute”. 

• Bestdressed aka Ashley is one of the giants of the fashion community. Known for her personality, styling videos, and apartment makeovers, Ashley quickly became an idol to high school and college students, all while being in college herself. She is easily my favorite Channel on youtube. 

• Laini Ozark is a new find for me but from her lookbooks, styling guides, and chatty sit-down videos, I became a quick subscriber. 

DIY Clothing

DIY has gotten a bad wrap on the internet for being poorly constructed garments made by middle schoolers wanting to at-home tye-dye their dad’s old T-shirt. While that kind of content did have its moment in the sun, the DIY youtube channels that are gaining popularity now focus on creating more sophisticated projects. 

• Micarah Tewers technically falls into this category, as she does create her own clothing, but the running joke behind her entire channel is that her projects are so advanced that most people watch her videos more so for her personality and to see the final product. 

• Jenna Phipps blurs the line between the DIY category and the Fashion Girlies category because she does a little bit of both! Jenna posts thrift with me videos, as well as tutorials of her sewing her own wedding dress, and knitting tons of different projects. Recently, she has had a strong focus on knitting, which inspired me to start knitting, and now I love it! 

• Withwendy is a super cool channel focusing on sewing projects, which, unlike Micarah, are actually meant to be followed. Wendy recently had a baby, so she has been making a lot of really interesting content sewing clothes which cater to this stage of her life, such as breastfeeding-friendly dresses. 

Internet/Pop Culture Commentary

Tik-Tok has led to the rise of discourse on important issues, especially in the spheres of influence culture, fast fashion, etc. These channels dive into issues that gain a lot of traction on Tik-Tok, to the point where they have become the topic of polarizing debates. 

• Tiffany Ferg knows how to make a video. Most well known for her “Internet Analysis” series, she takes a deep dive (40 minute long videos deep) about all types of trends, problems, and more, by really unpacking how things came to be, and what kind of implications they have on society. 

Lifestyle 

The lifestyle sector on Youtube has been through a dizzying amount of reinventions, which I won’t even begin to explain. Ultimately, the types of lifestyle content that I like to watch are people just documenting their everyday lives. The people that I regularly watch simply have cool lives and cool editing styles and that is why I watch them.

• Elena Taber is a young New Yorker who prior to the pandemic focused her channel very heavily on travel, which to me is a whole other niche on Youtube. During the pandemic, she pivoted the focus of her channel to document her life in New York, which brought forth my favorite series on her channel entitled “Beyond Your Block” where she explores the different neighborhoods of NYC, with people who live there.

• Nayna Florence is a student at the University of Edinburgh in Scotland. I started watching her videos about a year ago when I thought that I wanted to go there, and watching Nayna’s videos was essentially me living vicariously through her. Her channel is super chill and I still love watching her Edinburgh entries. 

• Damon Dominique is the person I want to be when I grow up. He originally got his start on Youtube through a shared travel channel called “Damon and Jo”. As things go, the friendship fell apart a little bit, and Damon started his own channel, documenting his life in Paris, traveling to NYC, Venice, etc, and chatting about life with his friends. He is seriously cool, and if I could recommend any video of his, it would definitely be the pilot episode he posted for a TV show he hopes to one day host called “Around the World in 80 Dates”

I was going to make this all one blog post, but I have another full page of channels I would like to talk about, and a 3,000-word blog post seems a bit excessive. So I’m going to stop here. Part 2 is to come. Like, comment, subscribe, and hit the notification bell if you haven’t already 🙂