You could say Nike is at the center of the professional and collegiate athletic world. Jerseys, spikes, cleats, and even socks are decorated with that famous swoosh. Most athletes dream of gaining a sponsorship from this company and living out their dreams of playing the sport that they have dedicated their lives to, but my question is would as many people support Nike if they knew that they cut the salaries of their female athletes when they become pregnant?
More specifically, in 2019, even the most decorated female track and field athlete could not transcend this trap. Allyson Felix had won 9 Olympic medals, 6 of them being gold, yet Nike still decided to cut her salary by a whopping 70% when negotiating her contract after they found out she was pregnant with her daughter Cameron. Nike implied that their justification for the reduction was that Felix had a smaller chance of her regaining her athletic prowess after pregnancy; however, there was and is no science to back this up. In fact, there have been countless times where female athletes have successfully proven that pregnancy does not limit their physical capabilities, even with the complex changes in their bodies. Some quick examples are, “Track and field stars including [Allyson] Felix, Nia Ali and Jamaica’s Shelly-Ann Fraser-Pryce [who] all stormed to victory with world championship gold after becoming mothers: Ali in the 100-meter hurdles, 16 months postpartum; Fraser-Pryce in the 100 meters, two years postpartum.” (Tsui, Labors of Love). Does Nike just not have faith in their athletes? Is the financial drawback really so great, that they have to rob some of the greatest female athletes of the money that is going towards the new financial responsibility of a child? Are athletes just something that they can replace when they burn out like a light bulb? This doesn’t sound like a company I would want to represent after dedicating my life to playing a sport, even if they have popular apparel and dominate the sports’ clothing world.
Felix thought the same thing, so she left Nike. That same year, she joined Athleta (a female founded athletic wear company) , and refocused her energy to not only competing, but empowering young female athletes and mothers all around the globe through the brand. Moreover, she gained 2 spots on 2020 Team USA in the 400 and 4×400 relay. Not only did she qualify, but she earned 2 more medals to add to her collection, one gold and one bronze. While Athleta did provide her with the sponsorship for clothing, Felix was still left without a running shoe provider, and with Nike dominating the track and field world in terms of trainers, spikes, and more, she was left stranded; therefore, so she decided to start her own shoe company to produce her own pair of running spikes and shoes, which are now also being sold to the general public.
Needless to say, I think Nike lost way more than they would have even if Felix hadn’t gained her prowess back after having her daughter. Their unfair assumptions cost them a leader, motivator, athlete, and most importantly, a mother. Felix now utilizes her self-made platforms to share how her daughter has driven her to become the even better athlete and woman she is today. This proves that doubts towards athletes’ physical and mental abilities, especially pregnant females, should NEVER justify a pay cut. You may be wondering what the solution is to getting Nike to fund success stories like Felix’s that come from having faith in athletes. First, knowledge is power, so reading about things like this and finding brands that emphasize athletic, female empowerment is a start. As for Nike, I believe the solution to rightfully and respectfully paying their maternal athletes lies in a little saying of theirs. I believe it is something along the lines of: Just Do It.